(1) Coffee&franchise cofee market
Men should be like coffe, hot sweet and strong-Dutch proverb
It was a pleasant cafe, warm and clean and friendly, and I hung up my old water-proof on the coat rack to dry and put my worn and weathered felt hat on the rack above the bench and ordered a cafe au lait. The waiter brought it and I took out a notebook from the pocket of the coat and a pencil an
As consumers interest on coffee increases, a size of the coffee franchise market is continuously expanding. The coffee franchise market has become saturated these days, and coffee brands are struggling to survive from overflowing market. Naturally, marketing strategies, which contribute to increase the brand’s market share, are coming up as current issue. This research paper is going to study a
coffee is getting bigger and bigger, and the report of Dong suh Food researcher says the consumption of it is about 232 hundred million ninety two million cups a year.
Also the coffee house composes the largest part of the market, although it has relatively short history compared to mixed coffee and can coffee. Now there are more than 5000 coffee house in Korea. Especially franchise coffee sho
III. Comparison with the competitors
A. The Coffee Bean & Tea Leaf
Some competitors of Starbucks have taken the different way in terms of international business. The representative example is “The Coffee Bean & Tea Leaf” (hereafter, The Coffee Bean). The Coffee Bean has adapted franchising strategy for overseas expansion.
As of 2008, The Coffee Bean has opened approximately 750 caf&eacut
coffee retailer founded in 1998
Holds more than 200 domestic stores in 2009
Launched international stores since 2008
Not well-known to the locals
Difficult to attract investments
Existence of strong competition
Many powerful domestic retailers
Need to minimize the risks
Heavy marketing expenditure
Master Franchising
Allow to buy rights to sub-franchisee
Hollys Coffee provides Korea
franchise coffee company in Korea at the survey
Of National Customer Satisfaction Index
2.Bulid 11 more stores at suburban areas (such as
Pusan, Dae-jeon) to accomplish 30% increased
Profits rate of increase over the last year in next 2 year
to be “a real Korean brand”.
3.Develop new 3 beverages (using Korean traditional
ingredients such as citron, plum and ginseng )and
submen
Coffeebean's sales ranking is the number two spot in business. and it is nearly half of Starbucks's sales.
In addition, domestic brands are improving their competitiveness recently.
Hollys Coffee that is the no.1 among the domestic brands is increasing their stores by using a franchise marketing.and this is different from Starbucks or Coffeebean. the differnce is that both Starbucks and Coff
coffee beans and coffee-related retail items. Also Starbucks commercializes brand image and sells it. In terms of price, it uses market-skimming pricing from the beginning. In terms of place, Starbucks has a large number of stores, all of which are owned by the company and no franchises to guarantee the quality. Also Starbucks has diverse distribution channels. For example, it supplies goods to U
What does 'CJ Foodville' mean?
CJ Foodville is a compound word combining ‘'Food’' and ‘'Village’', pursuing toward a comfortable, relaxing, and fun family restaurant where customers can feel the same way when enjoying having a meal with families and neighbors in the village.
Trend
1. Family Restaurant
Family restaurant is the professional catering restaurant whose target is the fa
스무디킹의 주 고객층은 20대 젊은 여성들이었다. 저칼로리, 영양소 등을 강조한 스무디는 미용과 다이어트에 관심이 많은 20~30대 여성층을 타겟으로 급성장하였으며, 2009년 조사에는 전체 고객 중 70%가 젊은 여성들이었다. 하지만 세월이 흘러가며, 여성뿐만 아니라 남성, 다른 연령층에도 웰빙 열풍이